Ecommerce, Commerce & Experience Platforms
Time is running out: Essential strategies for B2B Black Friday 2023
As we approach Black Friday 2023, the clock is ticking for B2B brands to finalise their strategies and make the most of one of the biggest shopping days of the year! While Black Friday has traditionally been associated with consumer-focused... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the crossroads of innovation and opportunity. Ecommerce has emerged as a game-changer, enabling businesses to reach new heights of efficiency, scalability,... Read more
Commerce & Experience Platforms, CRM & Data
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry who have traiditonally held back on investing in diversifying sales channels. Until recently, selling products through third-party distributors, sales reps... Read more
Commerce & Experience Platforms, CX Strategy & Transformation
Code and content for composable products
As Sitecore Developers, we have become used to the Helix style of organising our solutions in Visual Studio. But what happens when transitioning to a Sitecore Headless solution within the context of Sitecore XM Cloud? We’re all in on reaping... Read more
Commerce & Experience Platforms, Optimizely
Email Marketing for Financial Services: Leveraging the Power of Digital Communication
83% of wealth management companies credit email marketing as the primary driver of customer acquisition. This figure is supported by a 2021 survey that found 74% of consumers prefer receiving commercial communications, including financial updates through email. In today’s digital... Read more
Manufacturing, Commerce & Experience Platforms
Driving online sales revenue in 2023: Embracing digital strategies for tools and industrial equipment sellers
The digital landscape continues to reshape business strategies, with a particular impact on B2B tools and industrial equipment sellers. Previously reserved for B2C retailers, e-commerce is now a critical part of the often more complex and large-scale sales journeys for... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore’s Latest Product Updates Revealed
At Sagittarius, we understand the importance of empowering leading brands by creating experiences that convert. Sitecore has recently shared myriad updates and enhancements across its product portfolio, focusing on composability, usability, and integrations to elevate brands through unforgettable digital connections.... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely Commerce
Business centric organisations have been much slower to adapt and keep up with consumer focused brands. Site journeys on B2B sites feel outdated when compared to today’s digital standard set by digitally mature brands. When using services such as YouTube,... Read more
Commerce & Experience Platforms, Optimizely
Sitecore vs Optimizely
When it comes to Sitecore vs Optimizely, the initial similarities between the two platforms may catch your attention. Both Scandinavian-born companies with CMS backgrounds and ties to the Microsoft ecosystem seem comparable at first glance. However, a closer examination reveals... Read more